Glo Up’s Privacy and Cookie Policy forms part of our Terms of Use which give you our App rules. If you cannot agree to the Terms of Use including this Privacy and Cookie Policy then please do not register on Glo Up.



We are Glo Up, the trading name of The Glow Up Limited, a company registered in England under number 10993369 whose registered office is at 71-75 Shelton Street, London WC2H 9JQ. We want to give you clear information about what information we collect and how we use it. The definition of the terms used in this Privacy and Cookie Policy is the same as in our Terms of Use. Together they explain:

(a) the way you may use the booking service (“Our App”);

(b) how we use and protect any personal information you give us; and

(c) what cookies are and how we use them in the operation of Our App.

Please read this Privacy and Cookie Policy carefully in conjunction with the Terms of Use and ensure that you understand it. Your agreement to comply with and be bound by this Privacy and Cookie Policy is deemed to occur upon your first use of Our App. If you do not agree to comply with and be bound by this Privacy and Cookie Policy, or any other part of the Terms of Use, you must stop using our App immediately.


We at Glo Up take privacy very seriously and We treat the information You give us with the utmost care to ensure it is only used in accordance with Your wishes.

What types of information may We hold about You?

The types of information we hold about You and where they come from may fall into the following categories:

  • Information you’ve provided to Us, including through Our App or website, either on registration (such as Your name and email address and payment details) at subsequent times when you access Our App including financial information for our payment processing services provider Stripe under their terms and conditions as referred to in Our Terms of Use
  • Information about our content or services You that you have ordered or enquired about
  • Information, uploads, user generated content, reviews and comments you make about the services You use on Our App
  • Information We collect, via cookies and related technology, from the devices You use to access Our App. This information may be collected when cookies are turned off. For more information on cookies and how to manage them, please see the section on cookies below.
  • IP address, identification number, online identifier, browser information, location data and other similar identifying information required for Your devices to communicate with websites and applications on the internet.
  • Technical information from the devices You use when using Our App and its services, for example, the collection of diagnostic or location information. Note that devices and applications have their own privacy settings and notices under which they collect Your information, so please check and manage Your device and application settings.

Why do we need Your information and how do we use it?

We need Your information so that we can provide You with the online beauty booking platform services that You require, which we tailor to You including personalised or geographic recommendations, general account management, and the management of our services and traffic on Our App. This information may include use of information identifying Your mobile device and its operating system, Your IP address, MAC address, port information, logical network address or similar operational or technical information about Your equipment or of each device you use to access Our App and its services. This information is held securely within restricted areas accessible only by authorised personnel and is only retained as long as is necessary whereafter it is deleted.

In addition to using Your information for such necessary purposes, We may also use your information to improve Our App, its services and Our customer experience, in the following ways:

  • To monitor, improve and protect Our App, its content and the services We provide, to work with our agents and business partners to improve the services We offer, and in order to develop new content and services.
  • For market research.
  • To send you periodic emails and other information about content and services You have chosen or are entitled to receive.
  • We may give you choices on how we use Your information, for example to provide you with more relevant advertising.
  • To send You direct marketing (from which can unsubscribe at any time). This may include communications by post, telephone, SMS, email or other electronic means, using the contact details you have provided, about Us and our business partners’ content, products and services, events and special offers, including, where applicable, for a reasonable time after You have ceased to use Our App.
  • To help Us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.

How may we share Your information?

We may share your information with any successors of The Glow Up Limited for them to use for the purposes set out in this Privacy and Cookie Policy.

Information provided by You to us may also be shared with our registered Consultants and/or Beauty Practitioners (for example your contact details, name and address) solely in order for them to be able to be able to provide You with the services You wish to book via Our App.

Financial information You give us will be shared with our payments processing partner Stripe and will be held in accordance with Our Terms of Use and the Stripe Services Agreement referred to therein.

We may transfer your information to our data processors within and outside the European Economic Area, with appropriate measures and controls in place to protect your information in accordance with applicable data protection laws and regulations and regulatory guidance including the Data Protection Act and the General Data Protection Regulation in force as of 25 May 2018 (GDPR).

We may use and share your information with third parties to enable us to comply with any legal or regulatory requirements, to protect or enforce Our rights or the rights of any third party such as by analysing activity on Our App to help block unauthorised or illegitimate content, publication of, or access to it; and for the purpose of safeguarding an individual’s vital interests, national security, responding to statutory obligations or requests from the courts and enforcement authorities.

We may also use and share Your information with credit reference, fraud prevention agencies, and other companies for use in credit decisions, for the detection and protection against fraud and other crimes, and debt recovery purposes.

You agree to provide Us only with true and accurate information. If false or inaccurate information is provided and fraud is identified, the details will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information. We and other organisations may also access and use this information to prevent fraud and money laundering. We and other organisations may access and use from other countries the information recorded by fraud prevention agencies. Please contact Us if you want to receive details of the relevant fraud prevention agencies.

How can You keep Your information up to date?

You can tell us of any updates, amendments and corrections to Your information, or restrict or delete Your data (where applicable), by contacting Us via Our App or by email to . Please note that We may need certain information to enable Us to provide You with the services You ask for, so changes You make to Your data or restrictions You ask us to make on how We use Your data may affect what services We can provide.


1. When You create or log in to an online or mobile account you agree to our Privacy and Cookies Policy. By continuing to use Our App, You agree to the use of cookies as described in this policy. You should be aware that when You access or use Our App or any of its content, we may collect information from the devices you use to access Our App by using ‘cookies’. We may also collect such information from third party websites, mobile sites and from apps where we show Our own adverts, using cookies and related ad technology.

2. If You’d like to learn how to manage these cookies and choose whether or not to receive information of different types, please see “Controlling My Cookies” below.

3. What are cookies and how do they work?

Cookies are small bits of text that are downloaded to the devices you use to access Our App and its content. Your browser makes these cookies available every time you visit Our App or Our website again, so Your browser can recognise you and can then tailor what you see on your device to enhance Your experience.

4. What does Glo Up use cookies for?

Cookies are an important part of the internet including mobile applications. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into the following groups.

Essential Cookies – needed to provide the content, product or service you have asked for. Some cookies are essential to help your devices download or stream the information, or so you can move around apps and websites and use their features. Without these cookies, content, products or services You’ve asked for cannot be provided, for example positioning information on a smartphone screen, tablet device or other screen so that you can see a website or app’s functionality, “session cookies” which make it possible to navigate through a website or app smoothly, keeping You logged in during your visit; without cookies You might have to log in on every website you visit every time.

Improving your browsing experience – Cookies allow the app or website to remember choices You make, such as your language or region and they provide improved features. They can remember your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information or not, if You’ve filled in a survey, so you’re not asked to do it again or if You’ve been to the application or website before.

Analytics – We may keep track of what information and links are popular and which ones don’t get used so much, to help us keep our information relevant and up to date. It’s also very useful to be able to identify trends of how people navigate our information and when and where ‘error messages’ may originate. ‘Analytics cookies’ are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work.

Our App, web locations, websites and communications You get from us may contain small invisible images known as ‘web beacons’ or ‘ pixels’. These are used to manage the interaction between You and the online information or email and allows us to assess the effectiveness of the communication.

Affiliate cookies – We may also use ‘affiliate’ cookies i.e. promotional links to other companies’ sites. If You follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that You came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see the Internet Advertising Bureau’s guide about how affiliate marketing works.

We try and only show advertising and marketing that is relevant to your interests. We may sell space on Our App or website to advertisers. The resulting adverts often contain cookies and related ad technology that is placed by third party partners such as ad servers, ad agencies, ad network providers and research firms. These partners use the browsing information collected from these cookies to restrict the number of times you see the same ad (frequency capping) and help show other advertisements that are relevant to You while you’re accessing our information. This information about your browsing activity may be grouped with information about what is being accessed by other users, into interest groups, and then used to show You advertisements based on those interests. This is often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group You with other users into interest groups and show you advertisements based on those interests.

5. Cookies explained

We do not sell personal data collected from cookies to any other organisations. If You want to know about data collected by third parties when you click on their adverts, you should check their privacy notice to find out what they collect, how they process it and what they use it for. It’s easy to choose not to receive behavioural advertising and manage Your cookies if You want to.

6. Controlling my cookies

Virtually all modern browsers allow you to see what cookies You’ve got, and to clear them individually or clear all of them. To find out how to do this, go to, which contains comprehensive information on how to do this on a wide variety of desktop browsers. In addition to the controls available on Your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies. Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, You will also clear these opt-out cookies, therefore changing your preferences. In this instance You would need to choose again.

7. How long does Glo Up keep your information?

We only retain your information for as long as you continue to use Our App and/or you have unsubscribed from any of Our Services or as required by law. We keep in place measures to keep Your information safe and secure, and to ensure we share it only with Your consent. When deciding what information to retain, we take into account what information We need to best provide you with our services, manage Your relationship with Us and meet Our statutory obligations.

8. Complaints or Queries

If You wish to make a complaint about how We use your information, please contact Us via email at or by writing to Complaints / Queries, 71-75 Shelton Street, London WC2H 9JQ and We will do our best to help. If You are still unhappy, you can contact the Information Commissioner’s Office via their website. Any queries or comments about this Privacy and Cookie Policy, for requests of copies of the information We hold about You, or if You wish to have a copy of your information, restrict, transfer or erase Your records, please contact Us via email at or by writing to Complaints / Queries, 71-75 Shelton Street, London WC2H 9JQ.

9. Changes to this notice

We will occasionally update our Privacy and Cookie Policy. We will post a notice of any material changes on Our website and Our App prior to implementing the changes, and, where appropriate, notify You using any of the contact details we hold for You for this purpose. This may include phone, SMS, e-mail, post or interactive social media. We encourage You to periodically review Our notice to be informed of how We use Your information.

This privacy and cookies notice was last updated in March 2018